oh it's fact, no quetion. seo is an awesomely powerful tool. seo is short for search engine optimization. it's a big statement and only a few have mastered its art and science. if you have invested in seo services in the past, you are more likely a victim than a victor. as many so-called seo firms use practices that could hurt your web site more than help it.

ask yourself why companies pay from ten cents to ten dollars or more per click to bring traffic to their site. so, if a web site shows up organically as number one in google on the same page as others are bidding a few dollars per click, each organic click is worth a few dollars. not complicated. if that number one listing gets a 100 clicks a day, then it is getting a few hundred dollars of free traffic. again, not rocket science. as the market becomes more and more competitive and traditional "brick and mortar" advertisers begin to see the value of "buying clicks", the bidding is only going to increase the cost of buying clicks. make sense? then one can deduce that being ranked high "organically" will become more and more important as the internet becomes more crowded with advertisers. there is a reason why google is a multi-multi-billion dollar company. although google's original business plan did not rest on the google adwords and google sense, it is today a major driving force of the google company valuation.

the proper, calculated, and planned approach to seo and the subsequent high search engine rankings in desired keywords is generally a 6-18 month project. it is with careful planning, and methodical execution that your web site will have a chance to earn good to great rankings on the main 3 search engines; Google, Yahoo, and MSN. attempting or paying for becoming highly ranked on any other search engine is very possibly a complete waste of your resources.